More on Pages Not Being Worth Anything


Followup to “Pages Aren’t Worth Anything” from Jason Egan on Vimeo.

This is my first attempt at a video post here, so this might be a little rough. They should get better though!

Summary:

  • Pages aren’t worth anything, but what you’re selling is.
  • Testing and optimization should replace analytics in determining how effective a page is at conversion.
  • You should me optimizing and measuring the worth of your marketing accumen as opposed to some HTML. Look at a page or site this way. It is a marketing and sales tool. How good is it at marketing and selling? How good are you and making the site better at marketing and selling.