Posted by Jason Egan in Omniture SiteCatalyst, Online Marketing, Web AnalyticsNov 5th, 2010 | No Comments
SAINT Classification is one of the most useful features of Adobe SiteCatalyst. However, most company’s that use the tool use it simply for the ability to upload single dimensions for a key. For example, if a company is uploading SAINT classifications for marketing reporting and analysis for paid search, they will often upload classifications such as the following for paid search tracking codes:
Search Engine Name
Paid Search Campaign Name
Paid Search Ad Group
Paid Search Keyword Phrase
Paid Search Match Type
While all of this information is critical for the effective analysis of paid search...