Site Optimization and Targeting

All visitors are not the same, they can come in through different marketing channels, enter your site at different pages and view different parts of your site. One of the great things about the Web and the tools that we have, is that you can not only know that your visitors are doing different things, you can measure and then act on it. TV for example has to rely on sampled, panel services (i.e. Nielsen) where you might make an estimation about the different groups of people that saw your ad. On the Web, we know what visitors viewed and exactly who viewed it! If you have a robust analytics solution,...