A big deal was made at the Omniture Summit of the segmentation available in SiteCatalyst 15. While the advantage of this feature is obviosu to everyone, I do not consider this to be the most significant part of the upgrade of SiteCatalyst to version 15. I consider the greatest new feature of SiteCatalyst 15 to be two things, that when put together, could change how every implementation of SiteCatalyst is undertaken and managed on a regular basis. These two things are context variables and processing rules. Below, I will detail what context variables and the processing rules are, and then discuss...

SAINT Classification is one of the most useful features of Adobe SiteCatalyst. However, most company’s that use the tool use it simply for the ability to upload single dimensions for a key. For example, if a company is uploading SAINT classifications for marketing reporting and analysis for paid search, they will often upload classifications such as the following for paid search tracking codes: Search Engine Name Paid Search Campaign Name Paid Search Ad Group Paid Search Keyword Phrase Paid Search Match Type While all of this information is critical for the effective analysis of paid search...

Updated on November 3, 2011: Apparently custom reports cannot be copied to other report suites, not can they be shared with other report suites. So in essence, if you plan to customize the UI across multiple report suites with custom reports, you will have to duplicate your efforts for each report suite. I highly recommend that you go to the Omniture Idea Exchange and “promote” the request to make custom reports able to be copied to other report suites: http://ideas.omniture.com/t5/Adobe-Idea-Exchange-for-Omniture/allow-to-share-custom-reports-across-suites/idi-p/5763 Original Post: Without...

Omniture SiteCatalyst is without a doubt one of the best Web analytics solutions out there. However, like all analytics solutions it be can difficult to implement when you are not a dedicated programmer or you do not have the available programming resources at your disposal. Many times Web analytics and other people that are responsible for the Web analytics function within a company will also not have access to server-side code to implement better page names and to set events and variables when you need to in certain circumstances. And this is where the Omniture SiteCatalyst plug-ins enter the...

So yesterday there were press releases from both Omniture and WPP announcing their partnership, and the $25,000,000 common stock investment by WPP in Omniture. You can see these respective press releases here (they’re the same really): Omniture: http://www.omniture.com/press/635 WPP: http://www.tinyurl.com/wppomniture  I think that this was very big news, and that it will impact both Web analytics practitioners and other vendors alike. As I see it, here are a few (a very short, brief list) of the ways this partnership might affect us practitioners of Web analytics: With Omniture training...

This post is just to note a couple of things that I have discovered recently about Omniture dashboards. I hope that this might be of help to some of you that use Omniture. Faster Omniture Dashboards File this one under what is most likely common sense. But, I have seen many Omniture SiteCatalyst dashboards take forever and a day to run, or you will see the “unable to retrieve data” message. I at first thought that this might be due to the fact that I had seen this most often on dashboards for Omniture variables that were using 20 – 30 classifications. Maybe using that many...