I haven’t updated by blog here in quite some time, but wanted to give a quick update as to where I and and what I’m up to in analytics. Back in September 2013, I joined the great team at Search Discovery. This is the company that created the Satellite product that was then later purchased by Adobe, and renamed to Dynamic Tag Management (DTM). Over the last 6 months, I’ve already gotten to immerse myself in DTM and analytics implementations using this fantastic technology. It really does open things up and change how you will see analytics implementation. Especially for those that are on the analyst side and have always had to wait on dev teams to get analytics requirements in place. The technology can do so much, so easily, that I can’t really explain it all here.
If you’re interested in seeing what can be done with DTM, please feel free to shoot me an email here: