About Jason
I’ve been involved in Web analytics, Internet marketing and have been a fan of the social media crazyness for a several years. You can find me on social sites here:
You can also download my resume here, where you can see I was a stuffy CPA priror to my life in analytics and Internet marketing:
Here are a few of the places I’ve worked in the past and what I’ve done there:
- Jewelry Television - I’m currently a senior Web analyst here. I manage the company’s Web analytics, and have had great success in helping the company integrate offline data, better leverage Omniture and it’s various tools, and I also work on site and conversion optimization with Test&Target. I’m also currently on the Customer Advisory Board of Omniture represting JTV and our e-commerce needs.
- Scripps Networks - I was a senior online analyst for Scripps. Here I got to work on the Web analytics of big name brands such as HGTV, The Food Network, DIY Network and Fine Living. Here, my experience was with large media sites.
- Edfinancial - I helped this company choose it’s Web analytics solution (Omntiure) and managed that part of the business. I also managed the company’s paid search program and aided in their e-mail marketing efforts.
- Mediapulse - At this online marketing agency, I helped establish a formal marketing service for clients for paid search and email marketing. I also worked with clients on tracking online success (aka Web analytics).
- Certified Public Accountant - Yes, I used to be a CPA. It’s one of the few professions where exactly what you do in school is exactly what you do on the job. It was that fun! Needless to say, having a background rooted in business and the analysis of numbers like this has proven to be helpful.
Outside of work, I’ve been happily married (to http://twitter.com/HollyEgan) for over 8 years and am the father of two great kiddos.
