Comments on: Impact of WPP Investment in Omniture http://www.jasonegan.net/2009/01/30/wpp-omniture-partnership/ Marketing Measurement, Site Optimization, Web Analytics, Omniture SiteCatalyst, Omniture Test&Target & Social Media Wed, 19 May 2010 16:28:48 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Akin Arikan http://www.jasonegan.net/2009/01/30/wpp-omniture-partnership/comment-page-1/#comment-309 Akin Arikan Sat, 28 Feb 2009 18:28:59 +0000 http://www.jasonegan.net/?p=74#comment-309 This is very exciting stuff! The web analytics industry has focussed a lot on PPC. But not every business is heavy into PPC. Some are much more invested in display advertising. But as someone who competes with Omniture every day as part of my day job, I bet you that all WPP competitors will now have reason to join in with Unica, Coremetrics, Webtrends instead of Omniture. I could be wrong. Coopetition exists everywhere in the industry where you look. So maybe the other advertising agencies won't mind sending their clients to a web analytics provider that is partially owned by their competitor. We'll see. Congrats to the colleagues in Utah for the deal! Interesting, by the way, that Coremetrics announced capabilities that are in competition with this WPP-Omniture planned venture, and they did so just a week or two later. While I am at that, I might also mention that Unica offers similar capabilities through an integration with ATLAS. Akin Unica This is very exciting stuff! The web analytics industry has focussed a lot on PPC. But not every business is heavy into PPC. Some are much more invested in display advertising.

But as someone who competes with Omniture every day as part of my day job, I bet you that all WPP competitors will now have reason to join in with Unica, Coremetrics, Webtrends instead of Omniture.

I could be wrong. Coopetition exists everywhere in the industry where you look. So maybe the other advertising agencies won’t mind sending their clients to a web analytics provider that is partially owned by their competitor. We’ll see.

Congrats to the colleagues in Utah for the deal! Interesting, by the way, that Coremetrics announced capabilities that are in competition with this WPP-Omniture planned venture, and they did so just a week or two later.

While I am at that, I might also mention that Unica offers similar capabilities through an integration with ATLAS.

Akin
Unica

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