A lot of people have lost their jobs over the last few months, and a lot more probably will. Most people in analytics know that there is more demand for skilled Web analysts than there is supply. So, would you say that experts in analytics have recession-proof jobs by default?
I keep seeing a lot of articles and content poping up on the Web about recession-proofing your job. Most of them say that you need to appear indespisible (perception is reality, right?) as well as be more of a jack-of-all-trades. Here’s a podcast from Harvard Business Review on this:
What can Web analytics people do to recession-proof themselves?
As I see it we can do several things at least:
- Constantly (and I mean almost daily!) turn out ideas to improve your company’s online presence
- Present to management often (to increase your visibility and the perception of being indespensible)
- Speak at conferences (analytics or otherwise) and become better know in your company’s own industry (unless the bad economy has resulted in your travel budget being shot!)
One other thing that you can do to recession-proof your job is to keep some information close to the vest. That is, don’t run out and tell everyone in your company how to do everything that you do. If you document exactly how to do all of the technical aspects of your job, this might also hurt you in recession-proofing your job. I can’t say that I really agree with everything here about not sharing things about your job skills, but I’m just throwing it out there as something that we all know is done in reality.
Do you have any further ideas as to how people in Web analytics can help themselves in recession-proofing their jobs in this economy?