So I was thinking the other day about how eBay has recently alienated it’s entire community. A few years ago, eBay was truely on the forefront of understanding what the next great thing on the Internet was going to be. That is, community. Of late though, eBay has made some poor decsions that have significantly impacted their own community in profoundly negative ways. A few months ago, eBay first changed their rating and review system in a way that angered many loyal community members. Next, eBay started veering away from what used to be it’s real business advantage, creating a consumer-to-consumer...

Followup to “Pages Aren’t Worth Anything” from Jason Egan on Vimeo. This is my first attempt at a video post here, so this might be a little rough. They should get better though! Summary: Pages aren’t worth anything, but what you’re selling is. Testing and optimization should replace analytics in determining how effective a page is at conversion. You should me optimizing and measuring the worth of your marketing accumen as opposed to some HTML. Look at a page or site this way. It is a marketing and sales tool. How good is it at marketing and selling? How good are...

I’m sure that some of you will disagree with the title of this post as soon as you see it, but hear me out (read me out?). Wether you are in publishing/content or straight up e-commerce, your pages are not making money inherently. Many executives and busines owners always have one of the two following question: “How much revenue has this page made?” “How well is this page converting?” To preface the rest of this post and explain the title of this post, I am going to say that pages do not make money, and they do not convert. Crazy, I know. But, what does make you...