I’m not sure of others’ experiences, but ts has seemed to me that most of the time I provide a very insightful analysis to management and they are very pleased, the inevitable followup on their part is, “can we start getting this every week?” So while Web analysts want to provide analysis as opposed to becoming report monkeys, are we just creating more work for ourselves with our great analyses? More importantly, how do we get management to stop turning every analysis into a “regular report?” I think that the answer here is 3 fold: Learn how to set management...

I’ve wanted to document what I’ve done with Omniture Data Sources for a while now. Data Sources is one of the most powerful features of Omniture, with very little practical documentation. Data Sources allows you to upload any data and integrate it into SiteCatalyst (and Discover) reporting. The real power lies in the fact that you can upload offline data about transactions that were completed online. For example, most e-commerce businesses have returns and cancels. With Data Sources you could upload your data for returns and cancels and see it in reporting for marketing channels as...

Looks like Apple has taken a page from Twitter’s playbook regarding the 2.0 update for the iPod Touch: Twitter in case you didn’t know: